Now that Barack Obama has got Hillary Clinton out of the presidential race, guess what could be next on his agenda?Well, he's going to dig into his tub of buttered popcorn as he sits back and makes sense of Kamal Haasan's 10 avatars. Don't believe it? Actually, neither do we. But when it comes to marketing a film like Dasavatharam, its merry band of distributors are pulling out all stops and even painting the White House a deep shade of red.
Earlier this week we were told how Dubya, now that he's at the farewell end of his second term in the Oval Office, would be watching Dasavatharam. Now before you could even ask what does Kamal Haasan have that Harrison Ford doesn't (Bush is yet to watch the latest Indiana Jones), an unsuspecting public fell for the ploy, aided, in no small measure, by the current everything-Indian-rocks phase.
It's another matter that someone forgot to inform President Bush about this viewing schedule, so he booked himself on a farewell tour to Europe. For a guy whose English has come in for some ribbing, the prospect of watching a Tamil movie surely must have seemed daunting enough for him to plot an escape route to Europe. Who knows if some bright spark in the marketing team had informed him about Kamal Haasan impersonating him in one of his 10 avatars, he might have rescheduled his trip and forthwith asked for a special screening. Alas, nothing of this sort happened, and instead of sexy Mallika, it will probably be Merkel he has to be content with.
Says TOI foreign correspondent Chidanand Rajghatta, "It's only rarely that the White House theatre schedules movies... and it doesn't seem like Bollywood or Kollywood will make the cut any time soon."
So, why are Dasavatharam's distributors going to town with American figure heads? In their present name-dropping frenzy, they haven't stopped to think about the absurdity of their claims. "This seems like part of the usual idiotic Indian urban legend about Indians making up 35 percent of Microsoft and Indian kids getting NASA assignments etc., all promoted by publicity-seeking racketeers. There's no such event on Bush's calendar," says Rajghatta.
But who's going to stop their high-octane claims? Bush and Obama may not have heard the first thing about their names being used in the campaign, so unlikely they'll protest about it. So, when Jayavel Murugan, the US link to the movie's juggernaut distribution team says, "My team is getting hold of Obama to screen special shows for him," we'll cheer from the sidelines and applaud how India's gone well and truly global.
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